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$Marketing strategy for sales and leasing of property essay paper Absa House Price Index Houses of 80−400 m2, up to R3,1 million - Nominal y/y% change - Real yly % change □ Vacant Land □ Industrial Property Commercial Property CRetail Property 1.1 Analyse the statistical information given above and explain your 15 interpretation of the following: a) What is the property cycle that becomes evident in the ABSA House Price Index Graph for the period 2000 - 2008? b) According to the Property Sales Trend Analysis provided above, what have been the major market characteristics in terms of sales for your province? c) Compare the trends identified with one other province, and provide possible reasons for the difference in the trends between the 2 provinces. \begin{tabular}{|l|l|l||} \hline 1.2 & Based on the above trends analysis - draft a basic outline of your key focus points that you would concentrate on in the development of a marketing strategy for the sales and leasing of & 15 \\ \hline \end{tabular} Marketing strategy for sales and leasing of property essay paper ORDER YOUR PAPER NOW Expert Answer This solution was written by a subject matter expert. It's designed to help students like you learn core concepts. Step-by-step 1st step All steps Answer only Step 1/2 1.1 a. A property's life cycle, in general, is divided into three phases: acquisition, operation, and disposition. In other terms we can name them as recovery phase, explosive phase, and recession phase. During the period 2000 - 2008, the property cycle completes its full phase of recovery phase, explosive phase, and recession phase, with a mid cycle dip in the year 2002. The recession is so hard, that the value drops below 0. b. Let us take the province of Gauteng. Here townhouses flats and cottages, house plots & farms are almost 90% of the entire property holdings. These properties tend to go through the property cycle a lot. Seven distinct qualities of real estate have to do with either its physical or economic nature. Thus, the market characteristics are destructibility, uniqueness, immobility, location, improvements, and scarcity. c. Let the other province be Northern Cape, where the townhouses flats and cottages, house plots & farms are only about 40% and the industrial, commercial, and retail property take up to 40%. Thus, Commercial real estate (CRE) investments have a high level of risk and profit. Given that CRE investing takes a sizable quantity of capital, such an investor is most likely a high-net-worth individual. The ideal property is located in a region with high demand and low CRE supply, which will result in attractive rental prices. Marketing strategy for sales and leasing of property essay paper EXPLANATION The difference in market characteristics between the 2 provinces is because there is a conceptual strategy of market segmentation, which is the division of a market into discrete subsets of customers, to cater to different demands. Step 2/2 1.2 Marketing strategy for sales and leasing of property: Build a responsive real estate website. A tool for email marketing in real estate. A simple strategy for real estate content marketing. Your real estate brand's main social media channel. Updated reviews and listings for real estate agents. ORDER NOW EXPLANATION Few other strategies are: Collaboration and teamwork. Display Your Properties Elegantly. Increase Your Website's Leads. SEO and content marketing. Develop Entertaining Email Marketing Campaigns. Self-promotion on social media. Use videos to Draw in a Wider Audience. Final answer A real estate marketing plan is a detailed document that outlines your marketing approach, financial constraints, target market, and annual projections. A real estate marketing plan's objective is to create a detailed action plan for your company's marketing initiatives. Marketing strategy for sales and leasing of property essay paper$

Expert Answer

Marketing strategy for sales and leasing of property essay paper

Absa House Price Index Houses of

80 - 400 m^{2}

, up to

R3, 1

million - Nominal

y / y %

change - Real yly

%

change

□

Vacant Land

□

Industrial Property Commercial Property CRetail Property

1.1

Analyse the statistical information given above and explain your 15 interpretation of the following: a) What is the property cycle that becomes evident in the ABSA House Price Index Graph for the period 2000 - 2008? b) According to the Property Sales Trend Analysis provided above, what have been the major market characteristics in terms of sales for your province? c) Compare the trends identified with one other province, and provide possible reasons for the difference in the trends between the 2 provinces. \begin{tabular}{|l|l|l||} \hline

1.2

Based on the above trends analysis - draft a basic outline of your key focus points that you would concentrate on in the development of a marketing strategy for the sales and leasing of

& 15 \\ \hline \end{tabular} Marketing strategy for sales and leasing of property essay paper

ORDER YOUR PAPER NOW

Expert Answer

Step-by-step

1st step

All steps

Answer only

Step 1/2

1.1

A property's life cycle, in general, is divided into three phases: acquisition, operation, and disposition. In other terms we can name them as recovery phase, explosive phase, and recession phase.

During the period 2000 - 2008, the property cycle completes its full phase of recovery phase, explosive phase, and recession phase, with a mid cycle dip in the year 2002. The recession is so hard, that the value drops below 0.

Let us take the province of Gauteng. Here townhouses flats and cottages, house plots & farms are almost 90% of the entire property holdings. These properties tend to go through the property cycle a lot.

Seven distinct qualities of real estate have to do with either its physical or economic nature. Thus, the market characteristics are destructibility, uniqueness, immobility, location, improvements, and scarcity.

Let the other province be Northern Cape, where the townhouses flats and cottages, house plots & farms are only about 40% and the industrial, commercial, and retail property take up to 40%.

Thus, Commercial real estate (CRE) investments have a high level of risk and profit. Given that CRE investing takes a sizable quantity of capital, such an investor is most likely a high-net-worth individual. The ideal property is located in a region with high demand and low CRE supply, which will result in attractive rental prices. Marketing strategy for sales and leasing of property essay paper

EXPLANATION

The difference in market characteristics between the 2 provinces is because there is a conceptual strategy of market segmentation, which is the division of a market into discrete subsets of customers, to cater to different demands.

Step 2/2

1.2

Marketing strategy for sales and leasing of property:

Build a responsive real estate website.
A tool for email marketing in real estate.
A simple strategy for real estate content marketing.
Your real estate brand's main social media channel.
Updated reviews and listings for real estate agents.

ORDER NOW

EXPLANATION

Few other strategies are:

Collaboration and teamwork.

Display Your Properties Elegantly.

Increase Your Website's Leads.

SEO and content marketing.

Develop Entertaining Email Marketing Campaigns.

Self-promotion on social media.

Use videos to Draw in a Wider Audience.

Final answer

A real estate marketing plan is a detailed document that outlines your marketing approach, financial constraints, target market, and annual projections. A real estate marketing plan's objective is to create a detailed action plan for your company's marketing initiatives. Marketing strategy for sales and leasing of property essay paper

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