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Dissertation Assignment Discussion Paper

Purpose：

The purpose of this dissertation is to select an existing hospitality organization, for example, a shopping mall, supermarket, hotel, or food and beverage organization in China or in your native country, and to identify the characteristics of its customers and their satisfaction levels, lastly to offer your recommendations in attracting more customers. The purpose can be fulfilled by the following steps:

Identify the unique service strategies currently utilized in this organization

Examine how these service strategies are implemented.

Evaluate the overall quality gap between customers’ expectations and perception of services.

Suggest recommendations to better serve customers in the future.
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Tasks (including data collection, investigation, literature review, etc.)

Requirement:

The dissertation should include the following matters:

IntroductionA brief history of the company

Mission/Philosophy of the company

The products and services that the company provided

The key objectives of this study

Situational Analysis (SWOT) (3-4 pages)The firm’s internal strengths and weakness

The firm’s external opportunities and threats

Customers Analysis (3-4 pages)The characteristics of customers

The satisfaction level

Recommendations (3-4 pages)Provide your own recommendations to the company for the future (including the products and services)

References

Dissertation Defense:

The defense will be expected to answer questions from other classmates and the lecturer

The defense has 25 minutes (not including Q&A)

You may use overhand and notes for your presentation. These overhands not only summarize simply the comments of your presentation but also fancy and interesting to attract us.

The overhands and notes would be distributed before the defense

Dissertation Defense Format

Defense Outline

Introduction

Situation Analysis (SWOT)

Recommendation

Questions and Answers (Q&A)

Dissertation Defense CriteriaClearly and logical expression of this study, and easily follow with prepared notes or overhands

Presentation is interested

Clearly and friendly answer the questions

Formal wearing

Expert Answer

This solution was written by a subject matter expert. It's designed to help students like you learn core concepts.

Step-by-step

1st step
All steps
Answer only

Step 1/2

To complete this dissertation, you will need to follow the steps outlined in the purpose section. Specifically, you will need to: Dissertation Assignment Discussion Paper

Identify an existing hospitality organization, such as a shopping mall, supermarket, hotel, or food and beverage organization in China or your native country.

Step 2/2

Identify the unique service strategies currently utilized by the organization and how they are implemented.

Evaluate the overall quality gap between customers' expectations and perception of services by collecting data from customers through surveys or interviews.

Analyze the characteristics of the organization's customers and their satisfaction levels using the data collected.

Explanation for step 2

Conduct a SWOT analysis to identify the organization's internal strengths and weaknesses, as well as external opportunities and threats.

Based on the analysis of the organization and its customers, suggest recommendations for how the organization can better serve its customers in the future, including potential changes to products and services.
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Write a dissertation that includes an introduction, situational analysis, customers analysis, and recommendations sections, as well as a list of references.

For the dissertation defense, you will need to prepare a presentation that follows the defense outline provided and includes overhands or notes to summarize your key points. You will also need to be prepared to answer questions from classmates and the lecturer during the Q&A portion of the defense.

Final answer

To succeed in the defense, you should aim to clearly and logically express your study and its findings, present in an interesting and engaging manner, and clearly and friendly answer any questions posed to you. Wearing formal attire is also recommended for the defense Dissertation Assignment Discussion Paper

Expert Answer

Dissertation Assignment Discussion Paper

Purpose： The purpose of this dissertation is to select an existing hospitality organization, for example, a shopping mall, supermarket, hotel, or food and beverage organization in China or in your native country, and to identify the characteristics of its customers and their satisfaction levels, lastly to offer your recommendations in attracting more customers. The purpose can be fulfilled by the following steps: Identify the unique service strategies currently utilized in this organization Examine how these service strategies are implemented. Evaluate the overall quality gap between customers’ expectations and perception of services. Suggest recommendations to better serve customers in the future.

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Tasks (including data collection, investigation, literature review, etc.) Requirement: The dissertation should include the following matters: IntroductionA brief history of the company Mission/Philosophy of the company The products and services that the company provided The key objectives of this study Situational Analysis (SWOT) (3-4 pages)The firm’s internal strengths and weakness The firm’s external opportunities and threats Customers Analysis (3-4 pages)The characteristics of customers The satisfaction level Recommendations (3-4 pages)Provide your own recommendations to the company for the future (including the products and services) References Dissertation Defense: The defense will be expected to answer questions from other classmates and the lecturer The defense has 25 minutes (not including Q&A) You may use overhand and notes for your presentation. These overhands not only summarize simply the comments of your presentation but also fancy and interesting to attract us. The overhands and notes would be distributed before the defense Dissertation Defense Format Defense Outline Introduction Situation Analysis (SWOT) Recommendation Questions and Answers (Q&A) Dissertation Defense CriteriaClearly and logical expression of this study, and easily follow with prepared notes or overhands Presentation is interested Clearly and friendly answer the questions Formal wearing

Expert Answer

Step-by-step

1st step

All steps

Answer only

Step 1/2

To complete this dissertation, you will need to follow the steps outlined in the purpose section. Specifically, you will need to: Dissertation Assignment Discussion Paper

Identify an existing hospitality organization, such as a shopping mall, supermarket, hotel, or food and beverage organization in China or your native country.

Step 2/2

Identify the unique service strategies currently utilized by the organization and how they are implemented.

Evaluate the overall quality gap between customers' expectations and perception of services by collecting data from customers through surveys or interviews.

Analyze the characteristics of the organization's customers and their satisfaction levels using the data collected.

Explanation for step 2

Conduct a SWOT analysis to identify the organization's internal strengths and weaknesses, as well as external opportunities and threats.

Based on the analysis of the organization and its customers, suggest recommendations for how the organization can better serve its customers in the future, including potential changes to products and services.

ORDER YOUR PAPER NOW

Write a dissertation that includes an introduction, situational analysis, customers analysis, and recommendations sections, as well as a list of references.

For the dissertation defense, you will need to prepare a presentation that follows the defense outline provided and includes overhands or notes to summarize your key points. You will also need to be prepared to answer questions from classmates and the lecturer during the Q&A portion of the defense.

Final answer

To succeed in the defense, you should aim to clearly and logically express your study and its findings, present in an interesting and engaging manner, and clearly and friendly answer any questions posed to you. Wearing formal attire is also recommended for the defense Dissertation Assignment Discussion Paper

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