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Mini Case (Caterpillar) Caterpillar is the largest global producer of heavy equipment focused on the construction, resource extraction (e.g. mining), oil and gas, and energy and transportation industries. Besides its traditional earth moving equipment, it also produces diesel and natural gas engines, industrial gas turbines, and diesel-electric locomotives. It has over 98,000 employees and almost 60 percent of its sales revenue is derived from outside of the United States. Over the years, it acquired numerous firms inside and outside of the USA. Caterpillar made an acquisition of large mining equipment producer Bucyrus International in 2011. One of its strong competitive advantages is its global dealer network; there are 171 dealers serving 192 countries. This network not only gives it a very clear understanding of its customers worldwide, but also provides efficient and effective parts distribution with easy-to-use eCommerce platforms throughout the world. Caterpillar spends about 5.1 percent of its sales on R&D, focused on continually improving its products and manufacturing processes. Its product innovations, largely driven by paying attention to customer needs, has allowed the company to be competitive in developed as well as developing markets, thanks to its deep knowledge about its customers. For example, Caterpillar has pursued technology that has allowed it to be a leader in autonomous trucks in the mining sector. Its technology will allow it to retrofit a competitor’s truck to make it autonomous or semi-autonomous through innovations to its MineStar system. Sources: 2018 Caterpillar fact sheet, www.caterpillar.com, Accessed March 6; 2018. Refer to the mini case above, answer the following questions: a) What kind of strategy is Caterpillar pursuing (to grow)? b) Caterpillar’s production of heavy equipment for multiple different industries is regarded as what kind of strategy? What are the features of this strategy? c) Caterpillar’s production of autonomous trucks for the mining sector is regarded as what kind of strategy? What are the features of this strategy? d) Imagine Caterpillar has established a tourism firm to bring tourists to mines to experience miners’ occupation. What kind of strategy would you consider this to be? What are the features of this strategy? Do you think Caterpillar can be successful in tourism? Why/Why not? Caterpillar Diversification Strategy Essay Discussion Paper

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