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Acquisition Strategy Of Zomato Discussion Paper

Zomato is a food tech company that provides restaurant discovery, online food ordering, and table reservation services. The company has grown rapidly over the years and has expanded its services to more than 24 countries.

Zomato's acquisition strategy focuses on both expanding its reach and acquiring new technologies to improve its services. Some of the key acquisitions made by Zomato include: Acquisition Strategy Of Zomato Discussion Paper
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Uber Eats India: In January 2020, Zomato acquired Uber Eats India in an all-stock deal. This acquisition helped Zomato strengthen its position in the highly competitive online food delivery market in India. TongueStun: In September 2018, Zomato acquired TongueStun, a corporate catering marketplace. This acquisition helped Zomato to diversify its business and expand into the corporate catering segment. NexTable: In April 2015, Zomato acquired NexTable, a restaurant reservation and table management platform. This acquisition helped Zomato to improve its services and offer a more comprehensive experience to its users. Acquisition Strategy Of Zomato Discussion Paper

Explanation for step 1

MaplePOS: In October 2014, Zomato acquired MaplePOS, a cloud-based point of sale product for restaurants. This acquisition helped Zomato to expand its services to include restaurant management solutions.

Urbanspoon: In January 2015, Zomato acquired Urbanspoon, a restaurant discovery and recommendation platform in the United States, Canada, and Australia. This acquisition helped Zomato to expand its reach in these countries and strengthen its position in the restaurant discovery market.

Final answer

Overall, Zomato's acquisition strategy has helped the company to expand its services, reach new markets, and improve its offerings to customers. Acquisition Strategy Of Zomato Discussion Paper

Expert Answer

Acquisition Strategy Of Zomato Discussion Paper

Zomato is a food tech company that provides restaurant discovery, online food ordering, and table reservation services. The company has grown rapidly over the years and has expanded its services to more than 24 countries.

Zomato's acquisition strategy focuses on both expanding its reach and acquiring new technologies to improve its services. Some of the key acquisitions made by Zomato include: Acquisition Strategy Of Zomato Discussion Paper

ORDER YOUR PAPER NOW

Uber Eats India: In January 2020, Zomato acquired Uber Eats India in an all-stock deal. This acquisition helped Zomato strengthen its position in the highly competitive online food delivery market in India. TongueStun: In September 2018, Zomato acquired TongueStun, a corporate catering marketplace. This acquisition helped Zomato to diversify its business and expand into the corporate catering segment. NexTable: In April 2015, Zomato acquired NexTable, a restaurant reservation and table management platform. This acquisition helped Zomato to improve its services and offer a more comprehensive experience to its users. Acquisition Strategy Of Zomato Discussion Paper

Explanation for step 1

MaplePOS: In October 2014, Zomato acquired MaplePOS, a cloud-based point of sale product for restaurants. This acquisition helped Zomato to expand its services to include restaurant management solutions.

Urbanspoon: In January 2015, Zomato acquired Urbanspoon, a restaurant discovery and recommendation platform in the United States, Canada, and Australia. This acquisition helped Zomato to expand its reach in these countries and strengthen its position in the restaurant discovery market.

Final answer

Overall, Zomato's acquisition strategy has helped the company to expand its services, reach new markets, and improve its offerings to customers. Acquisition Strategy Of Zomato Discussion Paper

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