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Psychological Motivational Theory Discussion Paper Question Describe Maslow's hierarchy of needs. Which do you feel is most important? Do you feel that reference groups are important to the success of digital marketing? Expert Answer This solution was written by a subject matter expert. It's designed to help students like you learn core concepts Psychological Motivational Theory Discussion Paper ORDER YOUR PAPER NOW Step-by-step 1st step All steps Answer only Step 1/2 1. Describe Maslow's hierarchy of needs. Which do you feel is most important? A psychological motivational theory known as Maslow's hierarchy of needs describes the five various levels of human needs. This Abraham Maslow theory is based on the idea that people are motivated to meet their needs in a hierarchical sequence. The five wants are physical, safety, love and belonging, esteem, and self-actualization, listed from least to most important. From the most fundamental to the most sophisticated needs, there is a hierarchy. The ultimate objective is to achieve self-actualization, which is the highest level in the hierarchy. Starting at the pyramid's base, the levels of the hierarchy are: 1. Biological necessities for human survival are known as physiological needs. Air, food, water, shelter, clothing, warmth, sex, and sleep are a few examples. 2. Needs for safety - Examples include weather protection, security, law and order, and stability. 3. Love and belongingness needs - The first of the social needs, they include the need for close relationships and a sense of community. Friendship, intimacy, trust, acceptance, receiving and giving love and affection are a few examples of these requirements. 4. Esteem needs are broken down into two groups: self-worth derived from honor, success, competence, and independence. the desire for rank and prominence as well as the need for others' regard or reputation. 5. Needs for self-actualization - Examples include achieving one's potential, finding one's fulfilment, and pursuing peak experiences and personal progress Psychological Motivational Theory Discussion Paper Physical survival is our most fundamental need, and it will always drive our conduct in the beginning. What drives us once that level has been reached is the subsequent level up, and so on. Biological necessities for human survival, such as air, food, water, shelter, clothes, warmth, and sleep, are known as physiological needs. The human body cannot function at its best if these demands are not met. Maslow regarded physiological needs as being more significant than all other wants because, unless these needs are addressed, all other needs become secondary. Because you can't meet the other requirements until your physiological ones are met, they are regarded as being the most important. At this level, a person's natural will to survive serves as their motivator. Step 2/2 The success of digital marketing depends on reference groups. One of the major ideas in marketing and sales is the concept of reference groups. Businesses use reference groups to increase the social influence of their goods, services, or brand among a specific group. Business executives can gain knowledge from reference groups into what makes a product trendy or desired. When a company chooses a target market or concentrates on a certain audience, it uses reference groups to draw clients based on their common interests and beliefs. Businesses can reassure their target market that utilizing their products or associating with their brand is the customary, hip, or intelligent thing to do by relating to the general social patterns of a reference group. By demonstrating to the typical customer that influential members of their social group support the brand, sponsorships, referrals, and testimonials from the right reference groups can help a brand become more well-known. Understanding the characteristics that your core demographic values is vital since various audiences have different reference groups that impact their behavior. Although reference groups varies differently in marketing, the idea is still crucial. Marketers look to these groups to learn how to sway consumers. Humans are complex and diverse. It can be challenging to anticipate how a person will respond to or perceive information. Marketing professionals employ reference groups to sway consumers' purchase decisions Psychological Motivational Theory Discussion Paper. BUY NOW The types of things that consumers are willing to purchase are influenced by the reference groups to which they belong. They are more inclined to buy a product if someone in their reference group does. Marketers may perform a better job of their jobs by generating better advertisements to affect these reference groups by understanding who these reference groups are and what they respond to. Final answer Abraham Maslow, an American psychologist, put out the concept of Maslow's hierarchy of needs in the 1943 work
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Expert Answer

Psychological Motivational Theory Discussion Paper

Question

Describe Maslow's hierarchy of needs. Which do you feel is most important?
Do you feel that reference groups are important to the success of digital marketing?

Expert Answer

This solution was written by a subject matter expert. It's designed to help students like you learn core concepts Psychological Motivational Theory Discussion Paper

Step-by-step

Step 1/2
1. Describe Maslow's hierarchy of needs. Which do you feel is most important?
A psychological motivational theory known as Maslow's hierarchy of needs describes the five various levels of human needs. This Abraham Maslow theory is based on the idea that people are motivated to meet their needs in a hierarchical sequence. The five wants are physical, safety, love and belonging, esteem, and self-actualization, listed from least to most important.
From the most fundamental to the most sophisticated needs, there is a hierarchy. The ultimate objective is to achieve self-actualization, which is the highest level in the hierarchy.
Starting at the pyramid's base, the levels of the hierarchy are:
1. Biological necessities for human survival are known as physiological needs. Air, food, water, shelter, clothing, warmth, sex, and sleep are a few examples.
2. Needs for safety - Examples include weather protection, security, law and order, and stability.
3. Love and belongingness needs - The first of the social needs, they include the need for close relationships and a sense of community. Friendship, intimacy, trust, acceptance, receiving and giving love and affection are a few examples of these requirements.
4. Esteem needs are broken down into two groups:
self-worth derived from honor, success, competence, and independence.
the desire for rank and prominence as well as the need for others' regard or reputation.
5. Needs for self-actualization - Examples include achieving one's potential, finding one's fulfilment, and pursuing peak experiences and personal progress Psychological Motivational Theory Discussion Paper
Physical survival is our most fundamental need, and it will always drive our conduct in the beginning. What drives us once that level has been reached is the subsequent level up, and so on.
Biological necessities for human survival, such as air, food, water, shelter, clothes, warmth, and sleep, are known as physiological needs.
The human body cannot function at its best if these demands are not met. Maslow regarded physiological needs as being more significant than all other wants because, unless these needs are addressed, all other needs become secondary. Because you can't meet the other requirements until your physiological ones are met, they are regarded as being the most important. At this level, a person's natural will to survive serves as their motivator.
Step 2/2
The success of digital marketing depends on reference groups. One of the major ideas in marketing and sales is the concept of reference groups. Businesses use reference groups to increase the social influence of their goods, services, or brand among a specific group. Business executives can gain knowledge from reference groups into what makes a product trendy or desired. When a company chooses a target market or concentrates on a certain audience, it uses reference groups to draw clients based on their common interests and beliefs.
Businesses can reassure their target market that utilizing their products or associating with their brand is the customary, hip, or intelligent thing to do by relating to the general social patterns of a reference group. By demonstrating to the typical customer that influential members of their social group support the brand, sponsorships, referrals, and testimonials from the right reference groups can help a brand become more well-known.
Understanding the characteristics that your core demographic values is vital since various audiences have different reference groups that impact their behavior.
Although reference groups varies differently in marketing, the idea is still crucial. Marketers look to these groups to learn how to sway consumers. Humans are complex and diverse. It can be challenging to anticipate how a person will respond to or perceive information. Marketing professionals employ reference groups to sway consumers' purchase decisions Psychological Motivational Theory Discussion Paper.

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The types of things that consumers are willing to purchase are influenced by the reference groups to which they belong. They are more inclined to buy a product if someone in their reference group does. Marketers may perform a better job of their jobs by generating better advertisements to affect these reference groups by understanding who these reference groups are and what they respond to.
Final answer
Abraham Maslow, an American psychologist, put out the concept of Maslow's hierarchy of needs in the 1943 work "A Theory of Human Motivation" published in the journal Psychological Review. Maslow later expanded the concept to take into account his observations of people's inborn curiosity. His beliefs are consistent with a wide range of other theories of human developmental psychology, some of which concentrate on outlining the stages of human maturation.
Reference groups are employed to assess and ascertain the nature of a certain person's or another group's sociological features. It is the group to which the person psychologically relates or strives to relate. It becomes the person's frame of reference and the foundation for organizing their experiences, perceptions, cognitive processes, and self-concepts.
A person's self-identity, views, and social ties can all be inferred from it. It serves as the foundation for comparisons, contrasts, and evaluations of one's performance and appearance. Psychological Motivational Theory Discussion Paper

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