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Here's how you can approach it: Identify Stakeholders: The first step is to identify all the stakeholders who will be affected by the international organisation's communication efforts. This includes both internal stakeholders (employees, management, partners) and external stakeholders (customers, suppliers, regulators). Determine Communication Objectives: Once you have identified the stakeholders, you need to determine the communication objectives for each group. What messages do you want to convey? What are the key benefits and features that will resonate with each group? Determine Communication Requirements: Based on the communication objectives, you need to determine the communication requirements. What types of communication channels will be most effective for each stakeholder group? How often do you need to communicate with them? What tone and style of communication will work best? Develop a Communication Plan: With the communication objectives and requirements identified, it's time to develop a communication plan. This should include a detailed timeline for each communication effort, a list of the communication channels to be used, and the specific messages to be conveyed. Establish Communication Roles and Responsibilities: It's important to establish clear roles and responsibilities for all parties involved in the communication process. This includes the international organisation's leadership team, local representatives, and any external partners or agencies. Establish Communication Metrics: Finally, it's important to establish metrics to measure the success of the communication efforts. This could include metrics like engagement rates, response rates, and conversion rates. Overall, an effective Communication Management Plan should be comprehensive, flexible, and adaptable to changes in the business environment. By following these steps, international organisations can create a communication strategy that allows them to effectively compete with local "lions" and achieve their business objectives

Certainly! The Planning Communications Management process is a crucial step in creating a Communication Management Plan for international organisations Communication Management Plan Essay Discussion Paper